Altavista On Track

We help your downtown business grow.


Creating a united downtown that celebrates history and looks to future development.

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Revitalizing the downtown to improve your quality of life. 


Creating a strong model of sustainable growth and community involvement.


Helping promote your business in new ways as part of the downtown hub.


Altavista On Track

Who We Are



Emelyn Gwynn, Main Street Coordinator

Meet Our Main Street Coordinator

Emelyn Gwynn joined the Altavista On Track staff in June 2015, after graduating from Lynchburg College, where she received a B.A. in Communication and a minor in visual arts.  
Before joining AOT, Emelyn completed an internship with Lynchburg Office of Economic Development and was an intern for the City Council campaign and House of Delegates campaign.

Emelyn is a board member of the Altavista YMCA and Riverviews Artspace. In her spare time, she enjoys hiking, kayaking, photography, farmers markets, and shopping local!


Meet Our Board Members

We grew up here, we live here, and we own businesses here.
We're committed to making this a better community for our families and our customers.


Lori Johnson

Media and Marketing for DJ Media. Lori holds a Bachelor of Science from Radford University in Communication. Lori is a native of Altavista highly driven to improving her community through her creative marketing plans and outgoing personality


Ed Soto
Vice President

Ed is new to Altavista, but he is the Reverend at the Altavista Presbyterian Church, located in downtown Altavista. Ed serves as the chair for the Design Committee.


Ashley Holl0way
Board Secretary 

Ashley is new to Altavista, but has been in the Lynchburg area for the past several years, first as a student at Liberty University. She is now the Marketing Director for Liberty University.


Emily COrrea

Emily is also new to Altavista, but is deeply involved in the community, as she is the Public Service Librarian serving Campbell County libraries. Emily helps plan all of the community events for the library.


Megan Rorer
Promotions Committee

Megan has been active with AOT for the past 6 years and is now a board member and the chair of the promotions committee. Megan is also a small business owner to Vital Edge, a health foods and wellness shop downtown.


Jonathan Parker
Marketing Committee

Jonathan is a long time resident of the Altavista area and owns his own video production business on Main Street. Jonathan is new to the board, but has already headed up the Marketing Committee.

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Regina Adams

Regina is the Administrative Assistant for The Standard Insurance Company, a new and growing business in town. Regina is passionate about history and 


Eleanor Hoehne

Eleanor is the Vice President of DJ Media managing production, sports, social media, traffic, and any other tech savy task! In Eleanor's spare time she's a collector of hobbies, dog lover, and volunteer adventurist!

Charlie Sanders


Charlie has been active on the board for the past several years and has even served as the board president. Charlie's specialties include design and engineering.


Your Name Here

Your voice could provide valuable input and expertise to our board!