Altavista On Track

We help your downtown business grow.


Creating a united downtown that celebrates history and looks to future development.

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Revitalizing the downtown to improve your quality of life. 


Creating a strong model of sustainable growth and community involvement.


Helping promote your business in new ways as part of the downtown hub.


Altavista On Track

Who We Are


Meet Our Board Members

We grew up here, we live here, and we own businesses here.
We're committed to making this a better community for our families and our customers.


Lori Johnson

Media and Marketing for DJ Media. Lori holds a Bachelor of Science from Radford University in Communication. Lori is a native of Altavista highly driven to improving her community through her creative marketing plans and outgoing personality


Ed Soto
Vice President

Ed is new to Altavista, but he is the Reverend at the Altavista Presbyterian Church, located in downtown Altavista. Ed serves as the chair for the Design Committee.


Ashley Holl0way
Board Secretary 

Ashley is new to Altavista, but has been in the Lynchburg area for the past several years, first as a student at Liberty University. She is now the Marketing Director for Liberty University.


Katie Lane

Katie work at the Staunton River Memorial Library and plays a large role in early childhood education, promotional events, and library community relations.


Jonathan Parker
Marketing Committee

Jonathan is a long time resident of the Altavista area and owns his own video production business on Main Street. Jonathan is new to the board, but has already headed up the Marketing Committee.

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Regina Adams- Treasurer

Regina is the Administrative Assistant for The Standard Insurance Company, a new and growing business in town. Regina is passionate about history and her community.


Eleanor Hoehne- Promotions Committee

Eleanor is the Vice President of DJ Media managing production, sports, social media, traffic, and any other tech savy task! In Eleanor's spare time she's a collector of hobbies, dog lover, and volunteer adventurist!

Jessica Sundblom - Board member


Jessica is originally from Arizona, but love the small community of Altavista. Jessica is the owner and operator of Blum Esthetics in downtown Altavista on Main Street. Jessica also teaches classes at the YMCA on 7th street.


Your Name Here

Your voice could provide valuable input and expertise to our board!