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Altavista on Track Requests Proposals for a Children's Museum Feasibility Study

Altavista On Track (AOT) proposes to engage the services of a consultant to facilitate and document a detailed feasibility study to determine the need for a new dynamic destination children’s museum in the Town of Altavista.

Altavista On Track Discontinues Classic Car Cruise-Ins

Effective May-September of 2017, Altavista On Track (AOT) will no longer host the Classic Car Cruise-In summer events; however, AOT will continue to host the Uncle Billy’s Day Classic Car Show. AOT, a non-profit organization that promotes downtown revitalization has hosted the Classic Car Cruise-Ins for the past several years that have taken place on Main Street in Altavista every first Saturday of the month during the summer. AOT originally created the event to increase foot traffic downtown, encourage businesses to stay open during evening hours, and to provide a fun family friendly event. Though the Classic Car Cruise-Ins remained well attended, the event took a lot of volunteers and coordination each month. With the discontinuation of the summer Classic Car Cruise-Ins, AOT intends to focus on creating new events that will bring more people into the downtown area, promote the businesses, and enhance the quality of life for the Altavista community. AOT would like to thank the Classic Car Cruise-In sponsors, NAPA Auto Parts-Sonny Merryman Inc. of Altavista, Millers Jewelry Store, previous volunteers, and all of the classic car owners for their continued dedication and effort during the cruise-ins.
AOT will host the Uncle Billy’s Day Car Show during the Uncle Billy’s Day Festival on Saturday, June 3, 2017 from 9:00 A.M. until 1:00 P.M. New this year, AOT will facilitate a “People Choice Award” at the Uncle Billy’s Day Car Show and give away free car dash plaques until supplies last.  Entry for the show will cost $10.00. To pre-register a classic car for the car show, contact Emelyn Gwynn at 434-369-5001 or email at EHGwynn@AltavistaVA.Gov , or fill out an application at .
If you or an organization is interested in acquiring the Classic Car Cruise-Ins, please contact Emelyn Gwynn at 434-369-5001 or EHGwynn@AltavistaVA.Gov . AOT will assist in providing the new organization or individual with the acquisition of the event.
If you are interested in volunteering for future AOT events, please contact Organization Chair, Jamie Glass at 434-941-3981
If you are interested in joining the AOT Promotions Committee, please contact Promotions Chair, Megan Rorer at 434-849-4038 .

Altavista On Track Calls for Mural Design Submissions

Download Application
Request for Proposals
Mural in Altavista

Altavista, Virginia: 7th Street retaining wall in front of Altavista Appliance

Send proposals to selection committee at EHGwynn@AltavistaVA.Gov

RFP Launch: February 9th, 2017
Deadline for Submission of Artist(s) proposal: March 9, 2017

Project Overview
Representatives from the Main Street Organization, Altavista On Track, the Town Council of Altavista, and the Altavista Arts Council are working together to have a mural painted on the retaining wall in front of Altavista Appliance Store on 7th Street. The wall is about 140 feet long and ranges in height, reaching the maximum height of 9 feet. The total area for the wall is estimated at 770 Sq. ft.
Committee members represent the following organizations:
Altavista On Track
YMCA Arts Council
Town of Altavista Staff
Town Council of Altavista
Altavista Appliance Store
Project Theme
There have been various historical themes that have crossed through Altavista. We have identified 9 important historic items that we would like to be featured in the mural.
Train/railway (1901)
Southern Rail Station (1910)
Commonwealth Hotel (1908)
Uncle Billy’s Trade lot 
Historic Broad St./ Downtown area (
Lane Smoke Tower (1912)
Staunton River Memorial Library Clock Tower (1986)
Avoca (1901)
The Staunton River
To see photos of each of these items, please click the Dropbox folder below:
Dropbox Folder- historic photos

Aesthetic Range:
Historical depictions of Altavista’s history
Provide excitement and interest for the community as a whole
Celebrate the identity and tradition of the town
Be an original art piece appropriate for outdoor installation
Project Description
The Project budget includes the artist fee, supplies, travel-related expenses, preparing and power washing the wall as needed, priming, and protective coat.
The mural will be located on the retaining wall in front of Altavista Appliance Store on 7th Street in Altavista.  The store is located at 606 7th Street.
There are artistic theme requirements outlined by the committee
Dimensions: wall is 140 feet long, ranging in height from about 2 ft-9 ft. Total area is ≈ 770 sq. ft.
The surface is concrete from a retaining wall that backs up against a parking lot.
The design will be suitable and acceptable for public viewing of all ages
The mural is intended for completion by the end of spring 2017.






Submittal requirements
All required application materials as outlined in the RFP. All components must be in digital form and sent via email if possible.
File of design must be sent as a JPEG or PDF to EHGwynn@AltavistaVA.Gov
Incomplete applications will not be considered. 

Selection criteria
A selection committee has been assembled for the Mural on 7th Street Project. Members of the committee are property owners, representatives of town staff, Town Council, Altavista On Track, and Altavista Arts Council. The following criteria will be used in the selection process:
Submittal of all required application materials as outlined in the RFP
Attention to context: historical, geographical, and cultural
Proven ability to create distractive site-specific artwork as exhibited by past work
Originality: creativity and uniqueness of proposed artwork concept for this project
Quality and craftsmanship of project as exhibited by past work
Maintainability: structural and surface soundness, durability and resistance to vandalism, weathering, excessive maintenance, repair costs
Appropriateness for placement on an urban pedestrian site and ability for artwork to withstand public interaction where it can be touched
Feasibility: artist’s proven track record/ability to complete the work on time and within the budget.
Project Timeline
  1. February 9, 2017 - RFP launch to artists
  2. February 16, 2017- Optional public information meeting on mural held at Town Hall 510 7th Street Altavista @ 11:00 A.M. in conference room
  3. March 9, 2017Deadline for submission of artists proposals C.O.B.
  4. March 15, 2017Committee meets to review and select finalist
  5. March 22, 2017 - Finalist presents to committee if needed
  6. March 23, 2017  - Final approval of mural concept by committee from selected artist.
  7. March 24, 2017 - Artist contract signed and installation schedule finalized. Initial payment/deposit issued for commencement of work
  8. April 1, 2017  - Begin mural installation
  9. May 1, 2017 - Mural installation complete, weather permitting
  10. TBD - Ribbon cutting dedication by committee to residents

Mural on 7th Application Form

Name ______________________________________________________    Date ___________________


City ________________________________________ State________________ Zip__________________

Phone (cell)__________________________________Phone(work)_______________________________


Your application should include:
The completed application
Your bio or resume
Examples of your mural work including addresses of any locations
Your process for transferring your work from small to large scale
A list of proposed project materials (include paints, tools, surface sealants, etc.)
A proposed budget allocating all costs of mural production, wall preparation and project clean up
Your expected time frame
A detailed full color sketch to scale of your proposed mural submitted in digital format
Give an overview of the design concept conveying the artistic intent, i.e. design renderings, preferred colors, etc.

Please contact Emelyn Gwynn at EHGwynn@AltavistaVA.Gov or 434-369-5001 for any questions.
Send to: Emelyn Gwynn



Governor McAuliffe announces $300,000 in Virginia Community Business Launch grants

~ Five communities to receive $60,000 each for small business development ~

Richmond – Governor McAuliffe announced today $300,000 in Virginia Community Business Launch (CBL) grants for the towns of Altavista and South Boston, as well as the cities of Bristol, Franklin and Waynesboro. CBL assists communities in taking a systems approach to defining and pursuing an asset-based small business development strategy.
"Small business development and entrepreneurism are key components to building the new Virginia economy,” said Governor McAuliffe. "The Community Business Launch program continues to be a resource that we are using to diversify our economy and put a strong focus on small business growth.”
The CBL program starts with a community’s unique vision for its future and then uses a local business competition to find and foster the entrepreneurs that connect with that vision. CBL provides the tools to effectively prepare multiple entrepreneurs to operate successful businesses in a downtown or neighborhood commercial district and allow them to compete for funding to launch their new endeavor.

“CBL has been a smart tool for building strong entrepreneurial eco-systems,” said Secretary of Commerce and Trade Tod Haymore. “Not only are we providing much-needed funding to budding entrepreneurs, but we are exciting and educating the community on the opportunities and impacts of entrepreneurial and small business development.”

While only a limited number of entrepreneurs may win the business competitions, CBL has given rise to many budding entrepreneurs that have been prepared, through the CBL initiative, to be successful businesses. In the last grant year, CBL helped to start or expand 46 businesses. In addition, it will help communities begin to develop a coordinated, comprehensive sustainable environment that identifies, launches and supports community-based entrepreneurs and small business at all levels of development.

Do You Want to Build a Scarecrow?

Altavista On Track Hosts Annual Town Wide Scarecrow Stroll

Vote for your favorite Scarecrow here! 
Fall is finally here! Little by little as the temperature continues to drop, you will start to notice people drinking seasonal pumpkin flavored drinks, sporting a cozy sweater, leaves beginning to change… and scarecrows. Altavista On Track, a nonprofit organization devoted to downtown revitalization, hosts the Scarecrow Stroll every fall. The concept for the Scarecrow Stoll was invented to bring more foot traffic downtown, create a family fun event, and give exposure to local businesses; every year, the Scarecrow Stroll remains a fall favorite.
Last year after the votes were tallied up, Smith Building Mercantile took the first place award for their scarecrow entitled, “Don’t Blink,” and the Altavista DMV took the second place award for their scarecrow entitled “Don’t Text and Drive.”
Three ballot boxes will be placed in the community: Altavista Town Hall, the Altavista Library, and Main Street Café. Once all the scarecrows are out, everyone is invited to vote for their favorite scarecrow. After the votes are counted on November 1st, Altavista On Track will award both winners $100.
The Scarecrow Stroll will run from October 1st-November 1st, and Altavista On Track invites the community and visitors to stroll through downtown, shop, dine, and hunt for scarecrows. For more updated information and photos of the scarecrows, follow Altavista On Track on Facebook.
The complete list of scarecrows:
Airabella Flowers & Gifts: Airabell
Altavista DMV: Mr. Wild
Altavista On Track: Constructive Construction
Altavista Area YMCA: Good Sport
C&C Piping and Fabrication: Piper
Common Wealth Vape: George The Vaper
Crosspoint Church of Altavista: Crosspoint Scarecrow
First National Bank: Mr. Macon T. Bacon
Future Business Leaders of America: Which Party Do You Want to Party With?
KD Country Radio: Forever Country
Laurelton Gardens: Minions Of Mums
Main Street Shoppes: Rosey
Mitchell’s Salon On 7th: Hair Minions
Pretty Please On Broad: Pretty Is Timeless
Staunton River Garden Club: Sammy
The General Store & Inn: Inn Keeper
The Shoppes of Altavista: Primitive
Town of Altavista: May We Never Forget
Vital Edge: Farmer Friends

To see more photos and information about the Scarecrow Stroll, follow us on Facebook and Instagram


Altavista On Track will be hosting a business launch competition called Pop-Up Altavista 2.0. The program is designed to lead business entrepreneurs through a nine-week program to help them achieve a business expansion or start their own business.
During the nine-week program, classes will be held in Altavista each week, running from September 6, 2016 until November 10, 2016. The program will end with a business expo event where the participants will pitch their business ideas to judges for the chance to receive funding.
The class curriculum will be facilitated each week by the Small Business Development Center out of CVCC. The goal of the program will be to help the participants discover their strengths, weaknesses, opportunities, and threats in their business, industry, and market. After the completion of this course, the participants will pitch their business expansion or business startup idea for the possibility to receive funding.
The previous program, Pop-Up Altavista, took place during the spring of 2015 and similarly provided weekly business start-up curriculum. At the end of the program, Pop-Up Altavista awarded two new business start-ups and one new business expansion. Though Pop-Up 2.0 will be similar in its original mission to provide business support for local entrepreneurs, Altavista On Track has improved the program to better fit the community business needs.


Altavista On Track would like to thank the Office of Economic Development and the Town of Altavista for the support of Pop-Up Altavista 2.0. Though the class will be open to any person interested in starting a business, funds will only be awarded to businesses starting or expanding within Town limits.
If you are interested in participating in Pop-Up Altavista 2.0 this fall, please contact Emelyn Gwynn at

Are you interested in participating in Pop-Up Altavista 2.0? 

Please check out the full program description: Everything to know about Pop-Up Altavista 2.0


Altavista On Track gets Ready for the Classic Car Cruise In Season

Cruise Ins are a fun event for everyone!

The Classic Car Cruise Ins will hit the ground rolling Saturday May 7th. The Cruise Ins are an Altavista summer tradition that take place every first Saturday May-September, 5:00 PM – 8:30 PM on Main Street. This year, due to construction, the cruise-ins will be located on Main Street between Pittsylvania Ave. intersection and the Broad Street intersection. Cruisers can park their classic cars along the street, shop and eat at our Main Street businesses, and have a great time hanging out. Make sure to stick around for the Cruiser of the Month award presented by Millers Jewelry!

Special event details: 

May 7th Cruise In- 105.5- KD Country will be broadcasting live from the first Altavista Cruise-in.  Bringing you live coverage & as always that great country music you love!
June 4th Cruise In - The Cruise In will take place during Uncle Billy’s Day at English Park.

  • Cars will be parked within English Park
  • There is a $5 fee to park
  • Cars should not arrive before 8 AM, gate will open at 8 AM
  • Cars must enter at 2nd park entrance, closest to the boat ramp
  • Parking will be in grassy area along the river front
  • First 50 cars will receive a complimentary dash pate
  • Cars will not be admitted after 1 PM

Stick around to celebrate Uncle Billy’s Day festivities including music, vendors, food, and fireworks!
Stay tuned for more details about July-September Cruise Ins
Laurelton Greenhouses
We would like to thank our sponsors, NAPA Auto Parts of Altavista, Miller’s Jewelry Store, and KD Country Radio.

If you have any questions, please contact Main Street Coordinator, Emelyn Gwynn at 434-369-5001 or email at

Governor McAuliffe Announces $150,000 in Virginia Main Street Grants

Altavista On Track is awarded $10,000 for a financial feasibility grant

RICHMOND – Governor McAuliffe announced today $150,000 in Virginia Main Street funding for 10 projects in Virginia. The grants, administered by the Virginia Department of Housing and Community Development (DHCD), include Downtown Investment Grants (DIG) and Financial Feasibility Grants targeting areas of specific need in historic downtown neighborhoods located in designated Virginia Main Street communities. Through the communities it serves, the Virginia Main Street Program has generated more than $716 million dollars in private investments and also created 15,621 jobs. 
Speaking at today’s announcement at an event in Richmond, Governor McAuliffe said, “These grants will create jobs and provide a needed boost to communities that are working hard to revitalize historic downtown neighborhoods.  Virginia is home to so many cities and towns that are ready to thrive as centers of tourism and commerce. I am proud to partner with them and help make every Virginia Main Street a better place to live, work and start a business.”
Through the Downtown Investment Grants, $112,500 will be awarded to Main Street organizations in the designated communities of the towns of Bedford, Bristol, Culpeper, Luray, Marion and Staunton. These grants are available to designated Main Street organizations to accelerate the economic revitalization of their downtown districts by helping implement innovative strategies, plans and programs that create an environment for increased, accelerated private investment. 
A total of $37,500 in Financial Feasibility Grants will be awarded to the Main Street organizations in the towns of Altavista, Blackstone, Hopewell and St. Paul. These grants are intended to assist owners of “white elephant” buildings identify their highest and best use and fund development of preliminary engineering reports, preliminary architecture reports, market demand studies and gap-financing research.  These grants often lead to more prompt redevelopment and leverage private investment.
“In the last five years, designated Main Street communities have sparked more than $148 million in private investment in their districts,” said Secretary of Commerce and Trade Maurice Jones. “By providing funding for downtown improvement projects, we will continue to bring new life to these historic downtown communities and encourage economic growth and continued private and public investment.”
In 1985, DHCD adopted the Main Street program for Virginia to help prevent downtown districts across the Commonwealth from economic decline and possible demolition.  This unique program works to re-energize economic development of downtown communities while utilizing their cultural assets and character.  This is further accomplished by pooling the resources of their local civic and business leaders who are determined to bring their Main Street communities back to life. The innovative Four-Point Approach © program uses design, promotion, economic restructuring and organization to reach their goal to help localities build better communities.  Virginia Main Street works with 25 designated communities throughout Virginia.

2016 Virginia Main Street Downtown Investment Grants:

Bedford Main Street:
Building Improvement Revolving Loan Program
$ 20,000
Believe in Bristol:
Downtown Bristol Wayfinding System
$ 20,000
Culpeper Renaissance, Inc.:
Urban Plaza Transformation
$ 12,500
Luray Downtown Initiative:
Brown Building/Bridge Theater Project
$ 15,000
Marion Downtown Revitalization Association:
Building Improvement Revolving Loan Program
$ 20,000
Staunton Downtown Development Association:
Shop. Staunton. First.
$ 25,000
2016 Virginia Main Street Financial Feasibility Grants:

Altavista On Track:
616 Broad Project
$ 10,000
Downtown Blackstone, Inc.:
Harris Memorial Armory
$ 10,000
Hopewell Downtown Partnership:
Community Kitchen
$ 15,000
St. Paul Tomorrow:
Bryan Property
$  2,500
Altavista On Track will utilize the grant money to conduct a feasibility study on 616 Broad Street, formally known as the Dollar General Store. The building has been vacant since 2010, and has been difficult to fill because of its large square footage.  The feasibly study with help determine the best architectural and market use for the building.  For example, dividing the building into smaller units, creating office spaces, or developing the second story into housing units. The potential redevelopment of this building will help the revitalization efforts in downtown Altavista. By increasing available properties for commercial use and modernize one of the largest property in the Main Street District. The $10,000 is a matching grant, which will be matched from Altavista On Track, the Altavista Economic Development Authority, and in-kind services from volunteer hours.


Above left: features the outside of 616 Broad Street.  Above right: features the inside, ground level of the building, that used to be the Dollar General Store.